Magento's flexible pricing rules enable the efficient creation of a variety of promotions to increase conversion rates. Coupled with powerful tools such as Up-Sells, Cross-Sells, and more to increase Average Order Value, Magento's suite of powerful Marketing Tools provide the functionality and ease-of-use to increase your online sales.

Magento's reporting suite provides visibility into the store performance to enable actionable changes to react to your customers needs, and out of the box integrations with Google Analytics and Website Optimizer allow for further insight into store performance and the ability to run A/B and Multi-Variate tests.

Attract new customers with Magento's Search Engine Friendly(SEF) URL structure and SEO tools. Built from the ground up to support SEO, Magento auto-generates SEF URL's, even down to the links in the Layered Navigation, sitemaps for search engine submission as well as for display on site, and a popular search terms page. Gain further control by using Magento's URL Rewrite tool to specify the exact structure of specific product pages, and take control over the Meta information using Magento's intuitive administration interface.

Magento's usable interface allows for efficient management of your online channel. Manage multiple stores from one administration panel, including the ability to manage localized/international versions of your sites. Magento's one-click upgrade process allows for seamless upgrades to new Magento versions, while the Web Services API and pre-packaged integrations allow Magento to fit the way you do business.

Manage the fully dynamic catalog via the intutive admistrative interface. The flexible catalog system includes various options for the display of items, while products can also be imported and exported for batch updates offline. Magento's Core API allows for integration via web services with existing back-office systems to make the management of your online channel even more efficient.

Magento's robust feature-set and flexible frontend templating allow for highly usable sites with 100% customization. Features such as Layered Navigation, Product Comparison and Reviews & Ratings allow customers to find the product right for them.

Magento's flexible merchandising engine allows for product catalogs to be set up to support your business and the up-sell, cross-sell and related items increase average order values.

Enable M-Commerce with mobile-optimized versions of your site to attract and convert customers on the go. Automatically detect mobile browsers and show the mobile-optimized version of your site and provide either the full site catalog or a smaller selection of products tailored for the mobile customers. Mobile transactions will grow exponentially over the next 5 years, and Magento enables retailers and manufacturers to provide customers with a fully mobile, multi-channel experience.

Magento is a fully global platform, allowing for the expansion of business or simply offering multiple versions of your site to meet the specific needs of customers. Translated into over 60 languages and supporting multiple currencies, taxes and payment methods, Magento allows for full internationalization of your online channel.